Privacy Policy

Introduction

This Privacy Policy explains how Natta (“Natta”, “we”, “us” or “our”) collects, uses, discloses, and safeguards your information when you use our platform, our website at natta.ai, and our messaging services, including conversations you have with us or our customers over WhatsApp and SMS.

Natta provides an AI communications platform that businesses use to message, call, qualify, and book appointments with their contacts. Depending on the context, Natta acts as a data controller (for our own customers and website visitors) or as a data processor on behalf of the business you are communicating with.

Information We Collect

We collect information that you provide directly to us and information generated when you use our services, including:

• •Contact information such as your name, phone number, email address, and WhatsApp profile name
• •Message content, including the text, images, and media you send to or receive from us over WhatsApp and SMS, along with timestamps and delivery status
• •Call details and, where you are notified, call recordings and transcripts
• •Business information and communication preferences
• •Usage data, device and analytics information collected when you interact with our website or platform

How We Use Your Information

We use the information we collect to:

• •Send, receive, and respond to messages over WhatsApp and SMS, including AI-assisted replies, qualification, and appointment booking
• •Provide, operate, and maintain our services
• •Send you service-related and marketing communications where you have given consent or where otherwise permitted by law
• •Improve our platform and develop new features
• •Maintain security, prevent fraud and abuse, and comply with legal obligations

WhatsApp Messaging

We use the WhatsApp Business Platform to send and receive messages. When you message us on WhatsApp, your messages are also processed by WhatsApp Ireland Ltd. and Meta Platforms, Inc. under their own terms and privacy policy. We only message you on WhatsApp where you have opted in or otherwise initiated contact, and we use the content of those conversations to respond to you, qualify enquiries, and book appointments.

You can opt out at any time by replying STOP to any WhatsApp or SMS message, or by contacting us at hello@natta.ai. We do not sell your messages or use them for advertising.

How We Share Your Information

We do not sell your personal data. We share information only with:

• •The business you are communicating with, where we act as their processor
• •Service providers who help us operate the platform, including WhatsApp and Meta, messaging and telephony carriers, cloud hosting, and AI processing providers, all bound by confidentiality and data protection obligations
• •Authorities or third parties where required by law or to protect our rights

Data Retention

We retain personal data only for as long as necessary to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. Message and conversation history is retained for the period required by the business you communicate with, after which it is deleted or anonymised. You may request deletion of your data at any time using the contact details below.

Data Protection

We implement appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage. We are committed to UK GDPR and GDPR compliance and data protection best practices.

Your Rights

Under UK GDPR and GDPR, you have the following rights:

• •Right to access your personal data
• •Right to rectification of inaccurate data
• •Right to erasure (“right to be forgotten”)
• •Right to restrict processing
• •Right to data portability
• •Right to withdraw consent and to object to processing